From Campus to Conference: Crafting a Sustainable Narrative for Love Tomorrow
In the dynamic field of public relations, we embarked on a journey, incorporating purpose and sustainability into our collaboration with Love Tomorrow, Tomorrowland’s sustainability initiative. This dynamic partnership unfolded through two significant events — Love Tomorrow Campus and Love Tomorrow Conference — each playing a distinct role in a collective story.
Two is A Crowd's PR service was spot-on. They deeply understood our goals and communicated effectively throughout our collaboration. Highly satisfied!
- Thomas Struyf, Marketing Love Tomorrow
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Description textFor both the Love Tomorrow Campus and Conference, our approach remained unified. Press releases were meticulously crafted to capture the essence of each event, capturing the attention of local and national media. Simultaneously, our influencer campaigns unfolded seamlessly, leveraging the unique voices of Maximiliaan, Moenia, and David. From captivating giveaways to testimonials and impactful vlogs, their contributions added layers to the narrative. Read all about it down below! goes here
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Description text goes hereAt the iconic Love Tomorrow Campus, blending sustainability challenges with youthful optimism, our goal was to cultivate brand awareness in Flanders. Through the strategic release of press materials and influencer collaborations, we ignited a spark that resonated across Flemish media. Maximiliaan Verheyen and Moenia Ladhib, our influencer collaborators, brought distinct flavors to the campaign. Maximiliaan's humor introduced the Campus to a new audience, while Moenia's sustainability-oriented approach resonated with the environmentally conscious.
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Media coverage from lifestyle outlets and general publications, alongside engaging social media content on platforms like Instagram and TikTok.
Press Highlights
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The symphony of sustainability continued with the Love Tomorrow Conference, a day-long event promising an unforgettable blend of inspiration, music, and impact. Expanding our horizons to Belgium, our objective was to cultivate brand awareness organically. With press releases sent to both Flemish and Walloon media, our influencer lineup featured Maximiliaan, Moenia, and the addition of French-speaking influencer David Dieu.
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Description text goes hereThe media coverage expanded across lifestyle, general, and trade outlets, creating a rich narrative that resonated with diverse audiences.