For Menstrual Health Day, Guud Woman asked us to create awareness and generate buzz around the brand. In collaboration with market research partner IVOX, we conducted a study among 1,000 Belgian women to measure the taboo surrounding menstruation. The insights were shared through a press release highlighting the key findings of the research. To give the campaign a strong and authentic face, we partnered with Olympic athlete Naomi Van den Broeck. Who better to speak about the impact of the menstrual cycle than an elite athlete performing at the highest level? Naomi shared her personal testimony across multiple channels, including national media, a dedicated campaign video, and her own Instagram platform. The campaign was a major success, significantly strengthening Guud Woman's brand awareness and reputation.

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