Case studies

Caroline Baeten, founder of the Belgian clothing rental platform Dressr, had secured €250,000 in growth funding. This investment allowed the company to further expand its successful model, offering clothing rentals through subscriptions or for one-time occasions. Remarkably, Caroline achieved this milestone while in her third trimester of pregnancy. Her goal? Highlight this successful capital raise to business and lifestyle media outlets as widely as possible plus invite 15 influencers to test the platform in a barter deal formula.

The campaign achieved a total reach of 3,112,391, with 19 publications and an advertising value of €372,867. The total PR value amounted to €1,044,027.60, and 15 influencers were contacted, resulting in 5 collaborations, including Loredana Falone, Trix Den Breuls, Marlous van den Hoogen, Laura from the Desert, and Sarah Dimani (The Narcist).

Revival, a free program for entrepreneurs who had to close their business due to bankruptcy, liquidation, or a loss-making sale, wanted to attract more affected entrepreneurs but wasn't sure how to approach it. Rather than sending a standard press release that might generate little interest, we decided to partner with research agency Ivox to launch a study measuring the stigma around bankruptcy and failure in entrepreneurship in Belgium. We then paired these insights with real-life testimonials from entrepreneurs who had experienced business failure.

The Revival campaign reached nearly 6 million people across 29 articles, generating an ad value of €401,813. A standout moment was our article in Gazet van Antwerpen, combining research data with a real-life entrepreneur testimonial, which became the most-read article of 2024 for the newspaper, an incredible achievement highlighting the impact and relevance of the campaign.

For Menstrual Health Day, Guud Woman asked us to create awareness and generate buzz around the brand. In collaboration with market research partner IVOX, we conducted a study among 1,000 Belgian women to measure the taboo surrounding menstruation. The insights were shared through a press release highlighting the key findings of the research. To give the campaign a strong and authentic face, we partnered with Olympic athlete Naomi Van den Broeck. Who better to speak about the impact of the menstrual cycle than an elite athlete performing at the highest level? Naomi shared her personal testimony across multiple channels, including national media, a dedicated campaign video, and her own Instagram platform. The campaign was a major success, significantly strengthening Guud Woman's brand awareness and reputation.

Craft an exclusive event that brings together Flemish influencers and journalists for a premium plant-based dining experience. The menu was prepared by Try Vegan ambassadors and Michelin-starred chefs Bart De Pooter and Laurence Haegeman, demonstrating that plant-based cuisine can be refined, sophisticated, and luxurious.

The recipes created by Michelin-starred chefs Bart De Pooter and Laurence Haegeman were featured in multiple end-of-year articles by attending journalists. Influencers invited to the event also shared the dishes across their feeds and stories, inspiring their audiences to take part in the Try Vegan challenge in November.

For its annual Try Vegan awareness campaign, the Belgian organisation BeVegan aimed to inspire as many people as possible with refined and flavourful plant-based recipes. We invited Michelin-starred chefs Bart De Pooter and Laurence Haegeman to serve as campaign ambassadors and create a selection of exceptional dishes. The result was a major success: the recipes were featured in more than 29 print and online publications.

The campaign achieved a reach of 4,126,771 across 30 publications, generating a PR value of €1,477,513.44 and an ad value of €527,683.37.

To celebrate Pukka's new Advent Calendar, we invited 26 influencers to a special evening at Slow Down Club Oaas in Antwerp. Pukka's Herbal Ambassador, Lily Joan Roberts, worked her herbal magic to create a plant-based buffet inspired by Pukka herbs, where the teas were truly the stars of the show. The evening concluded with a festive surprise: singing Christmas carols, guided by singer and voice coach Nnenna. Guests left with a goodie bag featuring the Pukka Advent Calendar and other wellness treats from brands such as Your Healthy Fix, Great Granola, Apivita, and Guud Woman.

The event was a great success with 17 influencers posting about Feral on their Instagram stories. The event also generated coverage in Le Vif Weekend (FR), Libelle (NL), Flair (FR), and Feeling (NL). Additionally, we closed 3 partnerships with event organisers and influencers to serve Feral at their upcoming events.

Every year, we organise our signature press day, bringing together our community of journalists and influencers with a curated selection of fresh, impact-driven brands. With 30 invitees and 10 brands, the event is designed to foster meaningful, one-on-one connections, ensuring authentic conversations, genuine discovery, and lasting relationships.

Labellov, Belgium's leading platform for preloved luxury fashion, was facing a defining moment: the acquisition of Designer Wish Bags and the appointment of Babs Van de Mierop as CEO. Two is a Crowd was brought in to bring this news to the market with strategic impact. The challenge was to frame the acquisition not as a standalone deal, but as the next step in Labellov's growth story: highlighting its strong track record (profitable since 2012), its unique market position in the Benelux, and its ambition to keep growing, both internationally and through technology. At the same time, the new CEO's introduction needed a compelling narrative that reflected the company's professionalization and growth ambitions.

Twaalfde Man Media, a next-generation agency that helps brands understand, reach, and engage young adults, conducted a new study in collaboration with research firm Day One. The study surveyed 2,000 Belgian young adults aged 18 to 30 to explore their purchasing behavior on social media. They aimed to share the results as widely as possible to highlight their expertise in this field.

Between June and July 2025, the study by Twaalfde Man Media and Day One was featured across major Belgian media, including De Standaard, Forbes (FR & NL), Kanaal Z, Media Marketing, HR Magazine, FD Magazine, Pub.be, and the Klarety Podcast, reaching audiences both in print and online in Dutch and French, with total readership and web impressions ranging from 1,000 to over 400,000 per outlet.

Lifestyle brand SUITE702, renowned for its luxurious sustainable bedding and bath textiles, wanted to shine a spotlight on their new collection of aroma diffusers, merino wool blankets and throws, and cozy hot water bottles. We focused on amplifying their reach through strategic placements in top gift guides, ensuring their products were front and center for the season.

The SUITE702 campaign achieved impressive reach, with coverage across major print and online outlets including Het Nieuwsblad, De Standaard Magazine, Libelle, Flair, and more. Altogether, the campaign reached over 8.1 million people and generated an AVE of €301,103. These results highlight the campaign's success in securing premium placements and positioning SUITE702 as a go-to brand for luxurious sustainable home gifts.

Since 2016, Stichting The Pollinators has been dedicated to supporting the wellbeing of pollinating insects and promoting biodiversity. They asked us to help with their annual awareness campaign, "Voer De Bij Bij". Through this initiative and the flowers it produces, The Pollinators aimed to increase the "nectar density" in Flemish neighborhoods and streets.

The "Voer De Bij Bij" campaign achieved a reach of over 8.2 million across 19 publications, generating an ad value of €321,389 and a total PR value of €899,888. A major highlight was the campaign's feature on VTM News, bringing significant visibility to The Pollinators' initiative.

Love Tomorrow Conference brings together thought leaders and changemakers to discuss sustainability and positive impact. We were tasked with generating press coverage for this inspiring event.

The Conference campaign secured 10 articles reaching 3M+, with an AVE of €83,835 and PR value of €234,738.

For their awareness campaign, organisation Repair&Share asked us to generate additional buzz through a collaboration with three influencers. Working within a limited budget, we partnered with three eco-conscious creators who documented the full journey of finding a certified repair professional for the broken electronic devices in their homes. Each influencer shared the experience through an Instagram Reel and a set of Stories, bringing the message of repair and reuse to life in an authentic and relatable way.

The influencer collaboration achieved a total reach of 76,505, generating 1,108 engagements across Instagram. The authentic, story-driven content resonated strongly with audiences and successfully drove increased traffic to Repair&Share's website, herstelmij.be, reinforcing awareness around repairing electronic devices.

Ayacucho, A.S. Adventure's in-house brand, had never collaborated with influencers before. A blank canvas, and therefore a unique opportunity. To take that first step and grow their visibility on social media, the team didn't want a classic influencer event. The brief was clear: organise an authentic experience, somewhere in Belgian nature, with a carefully curated group of content creators who truly understand the brand's outdoor DNA. We turned the early ideas, running together, a Bob Ross-inspired workshop, a hike, into Camp Ayacucho powered by A.S. Adventure: a unique 24h in nature where connection took centre stage. We brought together a diverse group of creators (NL/FR, men/women, micro & macro), pitched tents together, went wild foraging, cooked on an open fire, hiked and joined a painting workshop. The group listened with curiosity to the origin story of Ayacucho, alongside their 1% for the Planet partner Solid International.

Camp Ayacucho delivered impressive results: 7 confirmed creators (BENL & BEFR), 209,570 views on Instagram, 3,474 engagements, 8 in-feed IG posts (carousels or Reels), 70+ IG Stories and 534 clicks through to Ayacucho's account. Each creator posted on average more than 10 IG Stories with a sincere, enthusiastic tone of voice. Fun took centre stage, while Ayacucho and A.S. Adventure looked stunning on camera. Most creators wove Solid into their story in an authentic way, passing on the 1% for the Planet mission with genuine impact. The result: Ayacucho comes across as a true love brand.