Ayacucho, A.S. Adventure's in-house brand, had never collaborated with influencers before. A blank canvas, and therefore a unique opportunity. To take that first step and grow their visibility on social media, the team didn't want a classic influencer event. The brief was clear: organise an authentic experience, somewhere in Belgian nature, with a carefully curated group of content creators who truly understand the brand's outdoor DNA. We turned the early ideas, running together, a Bob Ross-inspired workshop, a hike, into Camp Ayacucho powered by A.S. Adventure: a unique 24h in nature where connection took centre stage. We brought together a diverse group of creators (NL/FR, men/women, micro & macro), pitched tents together, went wild foraging, cooked on an open fire, hiked and joined a painting workshop. The group listened with curiosity to the origin story of Ayacucho, alongside their 1% for the Planet partner Solid International.

Camp Ayacucho delivered impressive results: 7 confirmed creators (BENL & BEFR), 209,570 views on Instagram, 3,474 engagements, 8 in-feed IG posts (carousels or Reels), 70+ IG Stories and 534 clicks through to Ayacucho's account. Each creator posted on average more than 10 IG Stories with a sincere, enthusiastic tone of voice. Fun took centre stage, while Ayacucho and A.S. Adventure looked stunning on camera. Most creators wove Solid into their story in an authentic way, passing on the 1% for the Planet mission with genuine impact. The result: Ayacucho comes across as a true love brand.