Caroline Baeten, founder of the Belgian clothing rental platform Dressr, had secured €250,000 in growth funding. This investment allowed the company to further expand its successful model, offering clothing rentals through subscriptions or for one-time occasions. Remarkably, Caroline achieved this milestone while in her third trimester of pregnancy. Her goal? Highlight this successful capital raise to business and lifestyle media outlets as widely as possible plus invite 15 influencers to test the platform in a barter deal formula.

The campaign achieved a total reach of 3,112,391, with 19 publications and an advertising value of €372,867. The total PR value amounted to €1,044,027.60, and 15 influencers were contacted, resulting in 5 collaborations, including Loredana Falone, Trix Den Breuls, Marlous van den Hoogen, Laura from the Desert, and Sarah Dimani (The Narcist).