Labellov, Belgium's leading platform for preloved luxury fashion, was facing a defining moment: the acquisition of Designer Wish Bags and the appointment of Babs Van de Mierop as CEO. Two is a Crowd was brought in to bring this news to the market with strategic impact. The challenge was to frame the acquisition not as a standalone deal, but as the next step in Labellov's growth story: highlighting its strong track record (profitable since 2012), its unique market position in the Benelux, and its ambition to keep growing, both internationally and through technology. At the same time, the new CEO's introduction needed a compelling narrative that reflected the company's professionalization and growth ambitions.

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