Revival, a free program for entrepreneurs who had to close their business due to bankruptcy, liquidation, or a loss-making sale, wanted to attract more affected entrepreneurs but wasn't sure how to approach it. Rather than sending a standard press release that might generate little interest, we decided to partner with research agency Ivox to launch a study measuring the stigma around bankruptcy and failure in entrepreneurship in Belgium. We then paired these insights with real-life testimonials from entrepreneurs who had experienced business failure.

The Revival campaign reached nearly 6 million people across 29 articles, generating an ad value of €401,813. A standout moment was our article in Gazet van Antwerpen, combining research data with a real-life entrepreneur testimonial, which became the most-read article of 2024 for the newspaper, an incredible achievement highlighting the impact and relevance of the campaign.