Twaalfde Man Media, a next-generation agency that helps brands understand, reach, and engage young adults, conducted a new study in collaboration with research firm Day One. The study surveyed 2,000 Belgian young adults aged 18 to 30 to explore their purchasing behavior on social media. They aimed to share the results as widely as possible to highlight their expertise in this field.

Between June and July 2025, the study by Twaalfde Man Media and Day One was featured across major Belgian media, including De Standaard, Forbes (FR & NL), Kanaal Z, Media Marketing, HR Magazine, FD Magazine, Pub.be, and the Klarety Podcast, reaching audiences both in print and online in Dutch and French, with total readership and web impressions ranging from 1,000 to over 400,000 per outlet.