Since 2016, Stichting The Pollinators has been dedicated to supporting the wellbeing of pollinating insects and promoting biodiversity. They asked us to help with their annual awareness campaign, "Voer De Bij Bij". Through this initiative and the flowers it produces, The Pollinators aimed to increase the "nectar density" in Flemish neighborhoods and streets.

The "Voer De Bij Bij" campaign achieved a reach of over 8.2 million across 19 publications, generating an ad value of €321,389 and a total PR value of €899,888. A major highlight was the campaign's feature on VTM News, bringing significant visibility to The Pollinators' initiative.