For its annual Try Vegan awareness campaign, the Belgian organisation BeVegan aimed to inspire as many people as possible with refined and flavourful plant-based recipes. We invited Michelin-starred chefs Bart De Pooter and Laurence Haegeman to serve as campaign ambassadors and create a selection of exceptional dishes. The result was a major success: the recipes were featured in more than 29 print and online publications.

The campaign achieved a reach of 4,126,771 across 30 publications, generating a PR value of €1,477,513.44 and an ad value of €527,683.37.