Influencer campaigns with creators who care

For Menstrual Health Day, Guud Woman asked us to create awareness and generate buzz around the brand. In collaboration with market research partner IVOX, we conducted a study among 1,000 Belgian women to measure the taboo surrounding menstruation. The insights were shared through a press release highlighting the key findings of the research. To give the campaign a strong and authentic face, we partnered with Olympic athlete Naomi Van den Broeck. Who better to speak about the impact of the menstrual cycle than an elite athlete performing at the highest level? Naomi shared her personal testimony across multiple channels, including national media, a dedicated campaign video, and her own Instagram platform. The campaign was a major success, significantly strengthening Guud Woman's brand awareness and reputation.

For their awareness campaign, organisation Repair&Share asked us to generate additional buzz through a collaboration with three influencers. Working within a limited budget, we partnered with three eco-conscious creators who documented the full journey of finding a certified repair professional for the broken electronic devices in their homes. Each influencer shared the experience through an Instagram Reel and a set of Stories, bringing the message of repair and reuse to life in an authentic and relatable way.

The influencer collaboration achieved a total reach of 76,505, generating 1,108 engagements across Instagram. The authentic, story-driven content resonated strongly with audiences and successfully drove increased traffic to Repair&Share's website, herstelmij.be, reinforcing awareness around repairing electronic devices.