Press days and events that bring people together

Craft an exclusive event that brings together Flemish influencers and journalists for a premium plant-based dining experience. The menu was prepared by Try Vegan ambassadors and Michelin-starred chefs Bart De Pooter and Laurence Haegeman, demonstrating that plant-based cuisine can be refined, sophisticated, and luxurious.

The recipes created by Michelin-starred chefs Bart De Pooter and Laurence Haegeman were featured in multiple end-of-year articles by attending journalists. Influencers invited to the event also shared the dishes across their feeds and stories, inspiring their audiences to take part in the Try Vegan challenge in November.

To celebrate Pukka's new Advent Calendar, we invited 26 influencers to a special evening at Slow Down Club Oaas in Antwerp. Pukka's Herbal Ambassador, Lily Joan Roberts, worked her herbal magic to create a plant-based buffet inspired by Pukka herbs, where the teas were truly the stars of the show. The evening concluded with a festive surprise: singing Christmas carols, guided by singer and voice coach Nnenna. Guests left with a goodie bag featuring the Pukka Advent Calendar and other wellness treats from brands such as Your Healthy Fix, Great Granola, Apivita, and Guud Woman.

The event was a great success with 17 influencers posting about Feral on their Instagram stories. The event also generated coverage in Le Vif Weekend (FR), Libelle (NL), Flair (FR), and Feeling (NL). Additionally, we closed 3 partnerships with event organisers and influencers to serve Feral at their upcoming events.

Every year, we organise our signature press day, bringing together our community of journalists and influencers with a curated selection of fresh, impact-driven brands. With 30 invitees and 10 brands, the event is designed to foster meaningful, one-on-one connections, ensuring authentic conversations, genuine discovery, and lasting relationships.

Ayacucho, A.S. Adventure's in-house brand, had never collaborated with influencers before. A blank canvas, and therefore a unique opportunity. To take that first step and grow their visibility on social media, the team didn't want a classic influencer event. The brief was clear: organise an authentic experience, somewhere in Belgian nature, with a carefully curated group of content creators who truly understand the brand's outdoor DNA. We turned the early ideas, running together, a Bob Ross-inspired workshop, a hike, into Camp Ayacucho powered by A.S. Adventure: a unique 24h in nature where connection took centre stage. We brought together a diverse group of creators (NL/FR, men/women, micro & macro), pitched tents together, went wild foraging, cooked on an open fire, hiked and joined a painting workshop. The group listened with curiosity to the origin story of Ayacucho, alongside their 1% for the Planet partner Solid International.

Camp Ayacucho delivered impressive results: 7 confirmed creators (BENL & BEFR), 209,570 views on Instagram, 3,474 engagements, 8 in-feed IG posts (carousels or Reels), 70+ IG Stories and 534 clicks through to Ayacucho's account. Each creator posted on average more than 10 IG Stories with a sincere, enthusiastic tone of voice. Fun took centre stage, while Ayacucho and A.S. Adventure looked stunning on camera. Most creators wove Solid into their story in an authentic way, passing on the 1% for the Planet mission with genuine impact. The result: Ayacucho comes across as a true love brand.