Press campaigns that land in Belgian media

Caroline Baeten, founder of the Belgian clothing rental platform Dressr, had secured €250,000 in growth funding. This investment allowed the company to further expand its successful model, offering clothing rentals through subscriptions or for one-time occasions. Remarkably, Caroline achieved this milestone while in her third trimester of pregnancy. Her goal? Highlight this successful capital raise to business and lifestyle media outlets as widely as possible plus invite 15 influencers to test the platform in a barter deal formula.

The campaign achieved a total reach of 3,112,391, with 19 publications and an advertising value of €372,867. The total PR value amounted to €1,044,027.60, and 15 influencers were contacted, resulting in 5 collaborations, including Loredana Falone, Trix Den Breuls, Marlous van den Hoogen, Laura from the Desert, and Sarah Dimani (The Narcist).

Revival, a free program for entrepreneurs who had to close their business due to bankruptcy, liquidation, or a loss-making sale, wanted to attract more affected entrepreneurs but wasn't sure how to approach it. Rather than sending a standard press release that might generate little interest, we decided to partner with research agency Ivox to launch a study measuring the stigma around bankruptcy and failure in entrepreneurship in Belgium. We then paired these insights with real-life testimonials from entrepreneurs who had experienced business failure.

The Revival campaign reached nearly 6 million people across 29 articles, generating an ad value of €401,813. A standout moment was our article in Gazet van Antwerpen, combining research data with a real-life entrepreneur testimonial, which became the most-read article of 2024 for the newspaper, an incredible achievement highlighting the impact and relevance of the campaign.

For its annual Try Vegan awareness campaign, the Belgian organisation BeVegan aimed to inspire as many people as possible with refined and flavourful plant-based recipes. We invited Michelin-starred chefs Bart De Pooter and Laurence Haegeman to serve as campaign ambassadors and create a selection of exceptional dishes. The result was a major success: the recipes were featured in more than 29 print and online publications.

The campaign achieved a reach of 4,126,771 across 30 publications, generating a PR value of €1,477,513.44 and an ad value of €527,683.37.

Labellov, Belgium's leading platform for preloved luxury fashion, was facing a defining moment: the acquisition of Designer Wish Bags and the appointment of Babs Van de Mierop as CEO. Two is a Crowd was brought in to bring this news to the market with strategic impact. The challenge was to frame the acquisition not as a standalone deal, but as the next step in Labellov's growth story: highlighting its strong track record (profitable since 2012), its unique market position in the Benelux, and its ambition to keep growing, both internationally and through technology. At the same time, the new CEO's introduction needed a compelling narrative that reflected the company's professionalization and growth ambitions.

Twaalfde Man Media, a next-generation agency that helps brands understand, reach, and engage young adults, conducted a new study in collaboration with research firm Day One. The study surveyed 2,000 Belgian young adults aged 18 to 30 to explore their purchasing behavior on social media. They aimed to share the results as widely as possible to highlight their expertise in this field.

Between June and July 2025, the study by Twaalfde Man Media and Day One was featured across major Belgian media, including De Standaard, Forbes (FR & NL), Kanaal Z, Media Marketing, HR Magazine, FD Magazine, Pub.be, and the Klarety Podcast, reaching audiences both in print and online in Dutch and French, with total readership and web impressions ranging from 1,000 to over 400,000 per outlet.

Lifestyle brand SUITE702, renowned for its luxurious sustainable bedding and bath textiles, wanted to shine a spotlight on their new collection of aroma diffusers, merino wool blankets and throws, and cozy hot water bottles. We focused on amplifying their reach through strategic placements in top gift guides, ensuring their products were front and center for the season.

The SUITE702 campaign achieved impressive reach, with coverage across major print and online outlets including Het Nieuwsblad, De Standaard Magazine, Libelle, Flair, and more. Altogether, the campaign reached over 8.1 million people and generated an AVE of €301,103. These results highlight the campaign's success in securing premium placements and positioning SUITE702 as a go-to brand for luxurious sustainable home gifts.

Since 2016, Stichting The Pollinators has been dedicated to supporting the wellbeing of pollinating insects and promoting biodiversity. They asked us to help with their annual awareness campaign, "Voer De Bij Bij". Through this initiative and the flowers it produces, The Pollinators aimed to increase the "nectar density" in Flemish neighborhoods and streets.

The "Voer De Bij Bij" campaign achieved a reach of over 8.2 million across 19 publications, generating an ad value of €321,389 and a total PR value of €899,888. A major highlight was the campaign's feature on VTM News, bringing significant visibility to The Pollinators' initiative.

Love Tomorrow Conference brings together thought leaders and changemakers to discuss sustainability and positive impact. We were tasked with generating press coverage for this inspiring event.

The Conference campaign secured 10 articles reaching 3M+, with an AVE of €83,835 and PR value of €234,738.